"...Plenty
of nuggets and well worth keeping close to hand for
inspiration..."
- Institute of Direct Marketing
"...Perfectly
explains how copywriting works..."
- Daily Telegraph
"...Compulsory
and compulsive reading..."
- Jamie Dow, Brand Development Centre
goal professional success
category business
content
learn to write powerful and persuasive copy
unlock your creativity
apply your skills to a range of disciplines
paperback
isbn: 0
340 86728 0
price:
£9.99
Fully revised for today's practical
copywriting requirements, Teach Yourself Copywriting
reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step
through copywriting skills for a range of disciplines,
including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities.
Throughout the book you'll find quick
tips summarising what you have read and exercises for
you to do. A practical glossary with useful addresses
will help you to build your skills even further.
J.
Jonathan Gabay, the author, is an award-winning copywriter,
course director at the Chartered Institute of Marketing,
the world's biggest marketing training organisation, and
director of a creative marketing consultancy firm.
learn to write powerful and persuasive copy