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marketing
|
|
goal
professional success |
category
business |
|
content
improve your understanding of marketing
promote your business more effectively
develop more creative ideas
|
| paperback |
isbn:
0 340 85946 6 |
price:
£9.99 |
 |
| Powerful
marketing campaigns are based on original thinking and
creative planning. Teach Yourself Marketing concentrates
on the engine which drives successful marketing - imagination.
Revealing many profitable tips and secrets to help you
target, brand and sell your enterprise whilst generating
provocative publicity, this book will keep you three steps
ahead of the competition.
- covers the key marketing areas of
sales, advertising, PR and branding
- concentrates on the dynamic, imaginative side of marketing
- is easy to follow with useful activities and exercises
- includes a comprehensive "jargon buster"
section
- is suitable for anyone working in or studying marketing.
|
| J.
Jonathan Gabay, the author, is an award-winning copywriter,
course director at the Chartered Institute of Marketing,
the world's biggest marketing training organisation, and
director of a creative marketing consultancy firm. |
|
|
