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Be a Great Entrepreneur: Beating the competition

by Alex MacMillan

Street wise marketing to beat the competition

Good marketing is about low cost, no cost or receiving an income for your marketing. It becomes, ‘Street Wise Marketing’ when it is producing leads that will buy off you.

The Street Wise Marketer starts by asking,
‘What do I keep hearing and/or observing people say that they want and will pay for, that I can provide?’
When you get answers you then match them to what you have a passion and enthusiasm to provide, NOT THE OTHER WAY AROUND.

The Street Wise Marketer then asks,
‘What is so special about what I offer in the eyes of the prospective customer?’
When you have a good answer ask,
‘How can I reach this market without spending money?’
You are now on the road to riches.

Keep asking questions and you will get answers. Ask your friends, colleagues, partners, customers. Ask Google.
Sell T-Shirts advertising your company.
Ask for referrals.
Pay commission on introductions.

So, if you have to spend all your money developing your ideas and products and come to launch time the coffers are empty, worry not.


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